Microsoft stokes Windows app development with cash - covarrubiasdond1949
Once once more, Microsoft has opened its coffers to app developers, oblation them up to $2,000 to build new Windows 8 and Windows Phone apps.
Microsoft will pay U.S. developers $100 per app published in the Windows Store and Windows Phone Store, with a limit of 10 published apps per computer storage. The company is pitching it Eastern Samoa a episodic promotion, running game the offer through June 30, or for the front 10,000 published apps, whichever comes archetypal.
Microsoft Microsoft has lured app developers with John Cash before. When Windows Phone launched in 2022, Microsoft paid developers for new apps.
Last year, the New York Times reported that for certain big-appoint apps, much A Foursquare, Microsoft even subsidised the cost of ontogeny—to the tune of $60,000 to $600,000 per app.
This appears to be the first time Microsoft has offered paid incentive for developers to make new Windows 8/RT apps. Merely at this repoint, the Windows Store could use a boost.
Later on an early increase spirt, Windows 8 app growing has fizzled out over the last few months, leaving the Windows Store far short of its iOS and Android rivals.
NPD psychoanalyst Stephen Baker was skeptical about the promotion. "If that's the only incentive that's available, that's a pretty bittie incentive," he said.
As for higher payouts, Bread maker was groping that it's necessary for a platform as possibly large A WIndows 8. "Whether they indigence to pay larger developers, I think it's hard to imagine bigger developers won't be as committed to Windows 8 as they were to other versions of Windows."
The offer's downside
Paying developers for apps does have got its pitfalls: It encourages quantity over quality, and it doesn't put up any incentive for developers to update and meliorate those apps finished time, especially if they're not selling.
Also, major companies aren't leaving to aid about a $100 incentive, and big-name apps equal Pandora, Facebook, and HBO Go are where the Windows Store is hurting the most. (The billet's better on Windows Phone, but it's still missing some big ones like Instagram and Dropbox.)
The good news is that Microsoft doesn't see paid incentives as a core scheme. The companion told Altogether Things D that it thinks the best apps come from "partners WHO are invested with in the platform and own their see now and in the future," and that the paid incentive is "not democratic of an ongoing program."
Microsoft's strange efforts to spark app development admit "Authority Hours," where developers tin get guidance from Microsoft stave, free developer events, and sample apps.
Merely, short of selling touch-settled Windows devices in larger quantities, there whitethorn not be much Microsoft can do to get app development out of its furrow.
Source: https://www.pcworld.com/article/457232/microsoft-stokes-windows-app-development-with-cash.html
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